National Frozen and Refrigerated Food Association

Year End Marketing Campaign Recap

Newsletter/Brochure Design. 2016

My Role: Lead Graphic Designer & Copy Writer

The National Frozen & Refrigerated Foods Association (NFRA) is uniquely positioned as an all-industry trade association, representing the interests of every segment of the Frozen and Refrigerated Foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of the March National Frozen Food Month, June Dairy Month, June/July Ice Cream and Novelties promotion and October Cool Food for Kids educational outreach program.  These marketing campaigns are crucial in NFRA's operation, and I had the pleasure of writing and designing the end of the year newsletter highlighting the successes and results from 2015's campaigns.  This newsletter was distributed internally as well as to all of NFRA's members and executive committee.

Graphic Designer: Mike Shaw

Creative Direction: Mike Shaw