POLITICO CALIFORNIA REBRAND/EXpansion

Sacramento, CA 2023

Marketing/Branding/web design

Led a team that executed a robust marketing campaign over a 6 month period with both online and in-person elements through multiple channels. Collaborated closely with design team during the conceptual stage to map out the look and feel of the campaign and what platforms to promote on and what in-person vendors to work with.

Personally created the landing page all of the ads would be directed to in our company’s cms and drafted to the copy used throughout the site as well. I was responsible to maintaining the page and updating it when necessary throughout the campaign.

Worked with vendors in California to coordinate multiple events and marketing materials needed to be printed. Installations included a POLITICO branded coffee truck outside the state capitol building, a sacramento light rail car was wrapped with politico branding that i helped create, and signage used throughout the week at these events.

On the back-end i continued to work with the various online platforms to monitor the multiple campaigns we had running, adjusting budget and targeting when necessary, and generating reporting for leadership to have their finger on the pulse of the campaign