Yo Gotti/CMG (Collective Music Group)

Canadian Tour Merchandise

Clothing/Logo Design. 2015

My Role: Lead Graphic Designer & Creative director

Yo Gotti is a multi-platinum selling musician from Memphis, Tennessee and has been a prominent figure in the music industryfor years.  In early 2015, Yo Gotti and his team from CMG (Collective Music Group)  embarked on a 10 city Canadian Tour.  I was asked to come up with concepts for a clothing design that would be worn by Yo Gotti throughout his tour and sold at the merchandise tables at each venue.  I came up with this simplistic concept inspired by Canadian hockey jerseys.  

Graphic Designer: Mike Shaw

Creative Direction: Mike Shaw